Our History.

Iris started in 1995 with a vision: to develop a substantial portfolio of assets in the hospitality industry.

By 2006 we had acquired 13 hotels through our simple, guiding strategy of creating profitable growth. We identified potential and transformed venues with profitable revenues into complete destinations – places that offer an exceptional total customer experience.

Initially focussing on Sydney’s fast growing south west corridor, our best-practice operating model allowed for rapid expansion into larger and ever more prestigious locations.

Over the last decade we have evolved beyond hospitality into realising the full potential of our group. We’ve optimised our locations, with high quality, integrated residential and mixed-use developments, in sought-after locations such as Kings Cross and Clovelly, and right across the Sydney region.

Most recently we have taken another leap forward, with the acquisition of East End in Newcastle. Here, our team is excited by the possibilities of undertaking the rejuvenation of the entire city centre.

Our Mission.

Our mission - landscape
Our mission Hotel Steyne

We believe in evolution. Moving forward through constant refinement and expansion of our business model, always creating places people love – whether it’s a hotel, a destination, an apartment or a complete city precinct.

Our mission development
Corporate goals.
We continue to develop our proprietary systems, to recognise and acquire assets with the potential for development and growth.
We continue to identify locations that have the potential for us to create a landmark venue in the community; and we will never lose sight of how our developments can enrich their environment.
Industry leader.
We continue to partner with leading architects, agents, consultants and builders to realise value and maximise quality and profits.
We maintain our respectful attitude to our industry partners.
On time and on budget.
At each stage of the development process, we will consistently deliver quality results, on time and on budget.
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The team.

Our comprehensive understanding of the property market and meticulous attention to detail have helped us grow Iris – from a small private enterprise into a highly regarded, rapidly expanding industry player. We’re quietly proud of what we have achieved to date, but the team’s main focus is our future and each new challenge we set ourselves.